Advantages of Multiple Domain Names
You may want to consider type-in traffic when securing multiple domains. Type-in traffic is the business you get when someone enters keywords in the address bar instead of in the keyword field of a search engine. It may be beneficial to secure multiple domain names that pertain to your business.
People frequently misspell or make typos when typing in domain names. It can be beneficial to secure and redirect URLs that are similar to your own. It can be a good idea to buy the common TLD variations of your primary domain name in order to protect your brand. For example, if your primary domain name was "example.com", you would want to buy "example.net", "example.org", "example.biz" and "example.info" in order to prevent others from leveraging your brand name to siphon off your traffic, or to post unflattering information about you.
Your main URL should not contain hyphens, but it may be beneficial to purchase hyphenated versions of your name to prohibit competing businesses from using your branding.
Now that you have secured all names pertaining to your Website, it’s important to appropriately redirect traffic to avoid site penalties. Setting up a 301 permanent redirect is a better idea than using a Javascript or meta refresh method. A 301 redirect and will allow visitors to be linked automatically to your main site. To establish a 301 redirect, you can talk with your web host to determine the proper implementation. It is doubly or triply difficult to get enough link popularity spread among multiple domains in order to have any positive effects, as opposed to simply promoting and enhancing a single website with a single domain name. Many companies and organizations buy extra domain names that are common misspellings of their preferred domain name, or might otherwise be mistyped by users or misused by competitors. In those situations, of course, the best practice is still to install 301 redirects back to the primary domain name. Buy the Country Code Top Level Domain Name (ccTLD) for the target country, and localize the content for spelling and currency.
Multiple domain names are often used by website owners to target specific countries and languages, and keywords. But there are serious consequences for your site’s search engine rankings if you don’t understand how the search engines treat them.
Purchasing multiple domain names gives you an edge. At the end of the day, redirected customers can make a big difference in the success of your Web business.
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