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  • admin 2:50 pm on November 7, 2011 Permalink | Reply  

    Name Servers 

    Nameservers, special computers accessible on the Internet, tell where a website is located. Nameservers are responsible for resolving, a special process in which a domain name matching your website is taken and a physical address is obtained.

    The resolving process begins when a visitor goes to your website. The visitor enters your domain name in the Internet browser.The browser then searches the nameservers about the location of the server to find out just where your website is located. Then, it connects to the server and opens your web page. The whole process is similar to looking through a phone book. For example, when you pick up the phone book to look for the name John Doe, it is like the beginning of the resolving process – just like typing a name into the Internet browser. When you find the phone number, you have resolved the process; just like a nameserver helps find a website address!

    Name Servers While the resolving process is not something you as the website developer must complete or even need to understand, you do need to know some of the information. You will need to provide the names of the nameservers when you buy or set up your domain name. Your web host will assign your nameservers when you enroll in their hosting service. Other than that, let the computer and name server handle the rest. All you have to do is get your web page designed and on the World Wide Web.

    In computing, a name server (also spelled nameserver) is a program or computer server that implements a name-service protocol. It maps a human-recognizable identifier to a system-internal, often numeric, identification or addressing component.

    The most prominent types of name servers in operation today are the name servers of the Domain Name System (DNS), one of the two principal name spaces of the Internet. The most important function of these DNS servers is the translation (resolution) of humanly memorable domain names and hostnames into the corresponding numeric Internet Protocol (IP) addresses, the second principal Internet name space which is used to identify and locate computer systems and resources on the Internet.

    An authoritative name server is a name server that gives answers in response to questions asked about names in zones. An authoritative-only name server only returns answers to queries about domain names that have been specifically configured by the administrator. Name servers can also be configured to give authoritative answers to queries in some zones, while acting as a caching name server for all other zones.

     

  • admin 2:48 pm on November 7, 2011 Permalink | Reply  

    Advantages of Multiple Domain Names 

    You may want to consider type-in traffic when securing multiple domains. Type-in traffic is the business you get when someone enters keywords in the address bar instead of in the keyword field of a search engine. It may be beneficial to secure multiple domain names that pertain to your business.

    People frequently misspell or make typos when typing in domain names. It can be beneficial to secure and redirect URLs that are similar to your own. It can be a good idea to buy the common TLD variations of your primary domain name in order to protect your brand. For example, if your primary domain name was "example.com", you would want to buy "example.net", "example.org", "example.biz" and "example.info" in order to prevent others from leveraging your brand name to siphon off your traffic, or to post unflattering information about you.

    Advantages of Multiple Domain Names Your main URL should not contain hyphens, but it may be beneficial to purchase hyphenated versions of your name to prohibit competing businesses from using your branding.

    Now that you have secured all names pertaining to your Website, it’s important to appropriately redirect traffic to avoid site penalties. Setting up a 301 permanent redirect is a better idea than using a Javascript or meta refresh method. A 301 redirect and will allow visitors to be linked automatically to your main site. To establish a 301 redirect, you can talk with your web host to determine the proper implementation. It is doubly or triply difficult to get enough link popularity spread among multiple domains in order to have any positive effects, as opposed to simply promoting and enhancing a single website with a single domain name. Many companies and organizations buy extra domain names that are common misspellings of their preferred domain name, or might otherwise be mistyped by users or misused by competitors. In those situations, of course, the best practice is still to install 301 redirects back to the primary domain name. Buy the Country Code Top Level Domain Name (ccTLD) for the target country, and localize the content for spelling and currency.

    Multiple domain names are often used by website owners to target specific countries and languages, and keywords. But there are serious consequences for your site’s search engine rankings if you don’t understand how the search engines treat them.

    Purchasing multiple domain names gives you an edge. At the end of the day, redirected customers can make a big difference in the success of your Web business.

     

  • admin 2:46 pm on November 7, 2011 Permalink | Reply  

    Make Money through Domain Names 

    Many domain owners have started doing at least minimal development on their domain names (putting an actual website up with content related to the domain name) in an effort to get more revenue from them. By developing the domain and using Search Engine Optimization techniques they can generate new traffic to their names. In those cases money usually comes from ads served by publishing networks like Google Adsense or Yahoo! Publisher that you place on your developed pages.

    Make Money through Domain Names Development is a completely different subject than simple domain monetization however, so that is not a topic we will go into depth on here. Many domainers have thousands of names and do not have the time or skill set required for developing their properties.

    If your domains already receive traffic, another approach you can take is to put a simple page online with ads that link to affiliates that will pay you for each sale that comes from your referral. This is called "PPA" (pay per action). You can find affiliates to link to at clearing houses likeCommissionJunction.com orShareASale.com and many other companies let you sign up directly with them. They will provide you with the affiliate banners to place on your site. You can find companies that will match just about any field your domain name might refer to.

    If you do the kind of development we referred to above you can also put these affiliate links on your developed pages and even mix them with Google Adsense or Yahoo! Publisher ads to multiply your chances of generating revenue. When you can demonstrate that your domain regularly earns a certain amount of money, whether it be from type-ins, PPC or development, you will be able to command a higher price and have an easier time selling it should you ever decide to let it go.

     

  • admin 2:45 pm on November 7, 2011 Permalink | Reply  

    Cybersquatting (also known as domain squatting), according to the United States federal law known as the Anticybersquatting Consumer Protection Act, is registering, trafficking in, or using a domain name with bad faith intent to profit from the goodwill of a trademark belonging to someone else. The cybersquatter then offers to sell the domain to the person or company who owns a trademark contained within the name at an inflated price.

    Cybersquatting The term is derived from "squatting", which is the act of occupying an abandoned or unoccupied space or building that the squatter does not own, rent or otherwise have permission to use. Cybersquatting, however, is a bit different in that the domain names that are being "squatted" are (sometimes but not always) is paid for through the registration process by the cybersquatters. Cybersquatters usually ask for prices far greater than that at which they purchased it. Some cybersquatters put up derogatory remarks about the person or company the domain is meant to represent in an effort to encourage the subject to buy the domain from them.[citation needed] Others post paid links via Google, Yahoo!, Ask.com and other paid advertising networks to the actual site that the user likely wanted, thus monetizing their squatting.

    It is actually the act of registering a popular Internet address–usually a company name–with the intent of selling it to its rightful owner.Comparing cybersquatting to online extortion, Senator Spencer Abraham, a Michigan Republican, has introduced to Congress the Anti-Cybersquatting Consumer Protection Act. This bill, if enacted, would make cybersquatting illegal. Violators would be charged a fine of up to Rs. 10,00,000.

    The World Intellectual Property Organization (WIPO) has also outlined anti-cybersquatting tactics, which have been endorsed by ICANN (Ironically enough, someone recently registered http://www.wipo.com in order to sell it back to WIPO for several thousand dollars).Even though legislation has not been enacted, almost all cybersquatting court-case decisions are against cybersquatters.

    Since there is an initial and yearly fee for owning a domain name, some cybersquatters reserve a long list of names and defer paying for them until forced to – preempting their use by others at no cost to themselves. The registry companies are working on this problem. Meanwhile, the Internet Corporation for Assigned Names and Numbers (ICANN), which licenses the domain name registrars, is working on a process for resolving domain name disagreements outside of the regular court system. Although trademark laws may offer some protection, it is often cheaper to buy the domain name from the cybersquatter than it is to sue for its use.

     

  • admin 2:43 pm on November 7, 2011 Permalink | Reply  

    Manage Your Domain Name 

    Domain names are your prized real estate on the web and securing and protecting your valuable domain name is essential. As the number of your owned domain name increases, managing domain names requires extra effort and advanced skills. Here are some simple tips to keep your domains fine tuned.

    What if you forget to renew, the reminder email goes in the spam folder and your domain transfers to a domain shark. It’s better to tie up renewals with a Paypal account and never worry again.

    Manage Your Domain Name If you own a few hundred domain names, over time they end up with variable expiry and renewal dates. Many domain name registrars provide an option to consolidate these dates together, by charging the balance fee of the remaining months. Now it is easier to renew these domains in bulk and you never miss out.

    Your name, address, emails and telephone numbers are visible to anyone on the web. The domain registrars share this information with whois services by default, displaying contact details of administrative and technical contacts too. Try a whois search on any domain. Private domain registration services (like Domains By Proxy) ensure that your personal details are hidden and your privacy is secured. There are too many examples of how your personal information can be misused on the internet. Better safe than sorry.

    You want to keep your site running for the next five years, don’t you? Then why do you want to register your domain name for one year and keep renewing every year. Note that a domain name registered for 5 years displays more trust as a long term site with more weightage in search engine algorithms compared to spammy one year cybersquatted domain names.

    It’s dangerous to keep all your eggs in one basket, but managing a few hundred domain names is easier if they are on one (or a few) domain management panels. If you constantly find yourself troubled with multiple domain registrars and renewal dates, consolidating your domain names will surely bring some peace of mind. Even better is to become a domain name reseller or domainer for bigger bucks.

    You will be surprised how frequently people miss renewal deadlines (especially if they missed this article) and your favorite domain owner might just forget to renew and heed the reminders. If you backorder the domain, it will be snatched for you the moment it expires and you might get your prize catch.

     

  • admin 2:39 pm on November 7, 2011 Permalink | Reply  

    Protect Your Domain Name 

    Most inadvertent domain expirations and many fraudulent transfers are due to out of date contact information.

    If you have more than one domain, consider consolidating your names with a registrar who offers domain portfolio management features. This will allow you to use one master account to see all of your domain names (and their expiration dates) at a glance, as well as make changes to all of your domains at once. Some registrars are now offering free options such as automatic expiration date tracking and auto-renewal as additional safeguards. Before consolidating, be sure to read our free report on domain consolidation.

    You or your organization should always be listed as the organization and administrative contact.

    Protect Your Domain Name When registering corporate domain names, make sure that the company name is listed as the owner of the domain. Do not allow an outside web site designer or host to be listed as either the domain owner or administrative contact. If possible, the business owner or a senior executive should be listed as administrative contact since this person will be authorized to modify or change ownership of company domain names.

    Be careful when using free e-mail addresses from services like Hotmail. Many free e-mail services will automatically suspend or delete your e-mail account if you do not log in frequently enough. Once your e-mail account is deleted, a domain hijacker can sign up for your same e-mail address and use it to give permission to transfer your domains away from you.

    If possible, avoid using a free e-mail address on your domain records. If you are using a Hotmail account, you may want to consider paying to upgrade your account to exempt you from their 30 day inactivity policy.

    If your domain name is critical to your business and are one you will want for years to come, consider renewing your domain registration in five year increments. This will avoid yearly registration hassles and prevent your domain from accidentally expiring.

    There are a number of common mistakes which cause domains to expire, be hijacked or deleted. However, being aware of these mistakes and taking the proper precautions can greatly increase the security of your domain names. Most importantly, keep your domain information up to date and consider consolidating your names with a registrar that provides the tools you need to securely manage and protect your domain names.

     

  • admin 2:38 pm on November 7, 2011 Permalink | Reply  

    Drive Traffic with Domain Name 

    If the name you want is taken, then you can use the name of your product or service, or your company or product’s tagline (or part of it) as a domain name. A tagline is that small sentence that follows your business name, such as "You deserve a break today," "Roaches check in but they don’t check out," and "It takes a licking but keeps on ticking."

    Drive Traffic with Domain Name Ultimately, choose a name that people can remember quickly and effectively so that, when you advertise among a thousand of your competitors, your URL stands out and sticks in the mind. It is also good practice to register variations of your name, including different spellings. One of the reasons is to ensure that these unused domain names don’t end up falling in the hands of your competitors. But more important, when people enter a variation of your domain name, they will still end up with your site as a result.

    The importance of having your own domain name goes without explanation — it is the same as branding your business or product. But also realize that a good domain name that effectively sticks in the mind requires more than simply using a fictitious vanity name. There are three key elements that go into a good domain name: Mnemonics, credibility, and positioning.

    People often associate long URLs with free sites or those of lesser quality. People have a natural tendency to make what I call UPAs (unconscious paralleled assumptions) where, if people notice that your site is hosted by a free or cheap provider, they will unconsciously assume that a parallel exists (i.e., that your product or service is just as cheap). Your domain name is like the cover of a book and people will likely judge your book by its cover.

    Finally, the third element is the actual positioning process. If your domain name reflects your site’s nature, result, or core benefit, and if it instantly communicates how different you are from others, your URL will be positioned above the competition in the minds of your market. Since this element is the most important of the three, let’s deal with it a little further.

    It all boils down to the fact that your domain name is a fundamental marketing system in itself. Be short, simple and memorable, and you’ll see traffic soar.

     

  • admin 2:37 pm on November 7, 2011 Permalink | Reply  

    Domain Names and Anchor Text 

    Anchor text is extremely important to search engines. What a link says is as important as who is saying it. When I link to your site with the words "I eat cats" as the link text a search engine will evaluate that link and assume you eat cats.

    You can’t control all the links you get (meow), but you can help control some of them. People often link to you using the words in your domain name as the link text (also known as anchor text.) If your domain name has your primary keywords in it then you have an extremely powerful business advantage over your competitors.

    Domain Names and Anchor Text The text on your link is called the anchor text. As the title of this article gives a fair hint about what the article could be, similarly the text on your link has to give the maximum possible idea about your site. The sites description can be put in a key word of the anchor text to draw maximum traffic. Same way the domain name should have the key words embedded to it.

    For quite some time now, Search Engine Optimization has taken a lead to benefit all the domain names. If the name is suggesting the description of the website, the search engines drive the traffic to it automatically and such sites may gain hits without doing any additional efforts. Some businesses think of splitting the name by putting a hash or a dash in the name. However with current SEO facilities available it is better to have a simple name which can be easily remembered also.

    There can be brand able names also which are generic in nature like doing a research on information technology can be IT.com, subject to its availability. This key word rich name can draw maximum benefits of SEO and other hits for the site.

    We may be wrong when we think that a particular domain name can build a Brand in itself. Well, what is required is the hard effort to put the living and dynamic material on the web site. We can learn, in the present atmosphere of information boom, from sites like Google or yahoo etc. that developed into reputed brands years after such sites were named.

     

  • admin 2:35 pm on November 7, 2011 Permalink | Reply  

    Keyword Rich Domain Names 

    Having a KEYWORD-RICH domain name is an important factor of Search Engine Optimization. Choosing the right domain could BOOST your search engine rankings.

    Will buying a keyword-rich domain name make a significant impact on a site’s search engine rankings and hence its volume of search engine traffic? Both Google’s own advice as well as logic suggest not.

    Google’s webmaster guidelines give site owners guidance on what to do to help Google find, index and rank their sites accurately. However, employing a keyword-rich domain name isn’t included anywhere in the detailed advice provided.

    Keyword Rich Domain Names Logic also suggests that a keyword-rich domain name is not the way to Google’s heart. Its inner workings are of course a closely guarded secret, but Google’s success lies essentially in its extraordinary ability to match relevant content to given search terms. The idea that Google would allow site owners to bypass its evaluation process and to skew to any significant degree its assessment of the relevance of a piece of content implies a serious flaw in its system.

    Such a flaw would also directly undermine Google’s revenue-generating capability. This is because Google earns substantial revenues from its AdWords® service – paid advertising for those whose content may not, for whatever reason, achieve sufficiently high "natural" or "organic" listings. Allowing keyword-rich domain names to improve rankings to any significant extent would encourage site owners to purchase services from domain name dealers rather than buying advertising services from Google.

    There is a lot more than a keyword in a URL or a bunch of links that makes up Google’s ranking algorithm. Of course, everything might help here and there and if you have a keyword rich domain name, people may use plain anchor text of your domain name to link to you. But keeping things constant, how valuable is the keyword in the domain as a stand alone factor.

    Clearly there are strong business reasons for paying large sums for domain names such as their value in other forms of marketing (business cards, letter heads, website banners, logos, jingles, TV advertisements etc). But their impact on search engine rankings is likely to be low.

    Given that Google has always gone out of its way to stress the importance of good content, if high rankings are the objective, it might well make more sense for site owners to invest in content rather than in expensive keyword-rich domain names.

     

  • admin 2:34 pm on November 7, 2011 Permalink | Reply  

    Transfer Domain Name 

    A domain name transfer is the process of changing the designated registrar of a domain name. ICANN has defined a Policy on Transfer of Registrations between Registrars.

    The end user verifies that the whois admin contact info is correct, particularly the email address; obtains the authentication code (EPP transfer code) from the old registrar, and removes any domain lock that has been placed on the registration. If the whois information had been out of date and is now updated, the end-user should wait 12-24 hours before proceeding further, to allow time for the updated data to propagate.

    The end user contacts the new registrar with the wish to transfer the domain name to their service, and supplies the authentication code.

    Transfer Domain Name The gaining Registrar must obtain express authorization from either the Registered Name Holder or the Administrative Contact. A transfer may only proceed if confirmation of the transfer is received by the gaining Registrar from one of these contacts. The authorization must be made via a valid Standardized Form of Authorization, which may be sent e.g. by e-mail to the e-mail addresses listed in the WHOIS. The Registered Name Holder or the Administrative Contact must confirm the transfer. The new registrar starts electronically the transfer of the domain with the help of the authentication code (auth code).

    The old registrar will contact the end user to confirm the authenticity of this request. The end user may have to take further action with the old registrar, such as returning to the online management tools, to re-iterate their desire to proceed, in order to expedite the transfer.

    The old registrar will release authority to the new registrar.

    The new registrar will notify the end user of transfer completion. The new registrar may have automatically copied over the domain server information, and everything on the website will continue to work as before. Otherwise, the domain server information will need to be updated with the new registrar.

    After this process, the new registrar is the domain name’s designated registrar. The process may take about five days. In some cases, the old registrar may intentionally delay the transfer as long as allowable. After transfer, the domain cannot be transferred again for 60 days, except back to the previous registrar.

    If a domain registration expires, irrespective of the reason, it can be difficult, expensive, or impossible for the original owner to get it back. After the expiration date, the domain status often passes through several management phases, often for a period of months; usually it does not simply become generally available.

     

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