Domain Names and Anchor Text

Anchor text is extremely important to search engines. What a link says is as important as who is saying it. When I link to your site with the words "I eat cats" as the link text a search engine will evaluate that link and assume you eat cats.

You can’t control all the links you get (meow), but you can help control some of them. People often link to you using the words in your domain name as the link text (also known as anchor text.) If your domain name has your primary keywords in it then you have an extremely powerful business advantage over your competitors.

Domain Names and Anchor Text The text on your link is called the anchor text. As the title of this article gives a fair hint about what the article could be, similarly the text on your link has to give the maximum possible idea about your site. The sites description can be put in a key word of the anchor text to draw maximum traffic. Same way the domain name should have the key words embedded to it.

For quite some time now, Search Engine Optimization has taken a lead to benefit all the domain names. If the name is suggesting the description of the website, the search engines drive the traffic to it automatically and such sites may gain hits without doing any additional efforts. Some businesses think of splitting the name by putting a hash or a dash in the name. However with current SEO facilities available it is better to have a simple name which can be easily remembered also.

There can be brand able names also which are generic in nature like doing a research on information technology can be IT.com, subject to its availability. This key word rich name can draw maximum benefits of SEO and other hits for the site.

We may be wrong when we think that a particular domain name can build a Brand in itself. Well, what is required is the hard effort to put the living and dynamic material on the web site. We can learn, in the present atmosphere of information boom, from sites like Google or yahoo etc. that developed into reputed brands years after such sites were named.

Related posts:

  1. Keyword Rich Domain Names
  2. How to Choose a Good Domain Name
  3. Domain Names and Websites
  4. Sell a Domain Name
  5. Buy a Domain Name