On-page Optimization
You are an ambitious business person who has recently opened a bakery shop and plans to open outlets to flourish your business. Obviously, you would go head over heals to reach your business to your masses and what other better way than to get customers than the internet world?
Also, within the web world, you would leave no stone unturned to optimize the rankings of your site with the right kinds of search engine optimization techniques (SEO) which would help you get higher rankings thus meeting your final goal of meeting out to your masses. Taking the same very example of your bakery store, this article will guide you through various techniques of on-page optimization techniques which are as follows:
1. Your Domain Name:
In the SEO world, the right kind of domain word plays an important role for your customers as they find it easy to locate you. Taking the bakery example again, if you are specialized in providing cakes and pastries in your shop, you would rather prefer a domain name that would include the names with the terms cakes or bakery in the name.
2. Your Title Tags:
This is the next important thing which should be looked into after the domain name. The title tags should be framed in a way which gives a brief idea to the readers about the services you provide and the products you offer keeping them engaged on the site. Continuing with our bakery example, you would always take care to create special sections on your homepage like the bakers corner, the latest offerings, what’s new, special prices, careers, About us, contact us which would help the users to know about the services you offer them.
Following are the things which should be kept in mind while choosing the right set of title tags:
a) Keep them short and sweet
b) Use special characters like (|) which would create a aesthetic appeal
c) Place major keywords on your site
d) Try to cut down on the usage of common articles
3. Meta Description Tags:
While they find the last place in the priority list, their importance cannot go unaccounted for! If you chose the right set of Meta description tags which matches your brand you could be more than assured that you are attracting the right kind of audiences for your site. According to about.com statistics, “the search engines prefer to have the Meta Description to be in less than 250 characters, it is best to keep it in about 150 to 200 characters.” Further, it states, “If possible keep them below 200 characters, and say up to 180 or 170.” Again continuing our bakery example, if you specialize in black forest cakes, make sure you include the three little words black, forest, and cakes to reach out to your masses.
While these three on-page optimization tips help you to optimize your site at a good level, do ensure that your efforts extend to the off-page limits as well. After all, reaching out to your masses is of prime importance to bring traffic to your site and increase your sites revenue.
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