Three Main Components of SEO
A webmasters major focus behind building his or her website is to engage in the major chunk of traffic to their site via various search engines. The more the readers are attracted towards his or her site, the more the visibility with increased revenues. One major technique which the webmasters use to increase the traffic on their site is the SEO which stands for search engine optimization. Within the SEO technique there are combinations of systems like the keyword optimization, article submission, site navigation and linking amongst others.
However, besides the various techniques which are used to increase the traffic on the site via SEO, one should keep in mind three main components that go into making of an SEO in order to build a content friendly site. The three core SEO components are as under:
1) Friendly HTML: It is the core content of your website and an important factor for search engines. In order to make the SEO user friendly, one has to keep in mind, the following factors have to be kept in mind:-
a) Avoid Java scripting
b) Avoid Flash-only site which attract too much attention
c) Avoid Weak title tags and meta descriptions
d) Avoid poor set-up navigation elements
e) Avoid Empty-alt tags
f) Avoid large download times which come with large graphics
When all these processes are in place, one doesn’t have to bother too much except when there is an addition of few web pages which is usually done by the SEO expert who has HTML knowledge and or maybe a specified programmer in the same field or web developer if necessary.
2) Devising a useful content: This is the one thing which is of prime importance to satisfy the users coming to your site. There are endless sources which the website developer can use to lure the perspective users to the site once you have enough resourceful data. These include, adding a blog to your website, adding a press release or news section, setting up a FAQ, having a client testimonials page, have a photo gallery with a description of each photo, post reviews of other products or services that are relevant to the industry you are in, setup a monthly industry newsletter, amongst others. Always look into consideration that you should strive to continuously improve the content on the site. It is not a one time effort.
3) Link Building: What more can you demand when other people linking your site directly to the site thereby increasing the ranking of your site? Other methods include, directory submissions, viral video distribution, commenting on blogs, buying links, link trading amongst others. Always remember to focus on HTML, Content, and Link Building and your SEO campaign should be successful.
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