Using Colors on a Website
Choosing the right colors for your website is just as important as selecting graphics and content. This article discusses what factors to consider when selecting your website colors. Color on the Web is an excellent way to improve your Web designs. Colors have many effects on people. Certain colors can invoke specific emotions in people. Emotional reactions can affect the image of your company in the visitors mind and can have a major effect or your company’s “brand”.
When choosing the colors for your site, you need to first (as always) think of your audience. Is it a global audience? Is it primarily Western? Eastern? Are they older? Younger? Male? Female? All of these things and more can affect the color choices for your site. If you doubt color evokes emotion, consider the phrases, “green eyed monster” “seeing red” or “in a black mood”. The green-eyed monster is a reference to jealousy, seeing red means a person is angry and a black mood refers to depression. People do associate colors with specific moods. Scientific texts have proven that different colors can make people happy, sad, relaxed, excited, angry or afraid. Color is vital to the repertoire of your average Web designer, and yet many designers don’t realize that the colors they choose may be having more of an effect than they realize. Colors are an element of design that people react to on a visceral level. Often, they don’t realize they are reacting to it
Anything that can evoke those responses in people needs to be looked at carefully when designing your website. Colors tend to be classified as “neutral, “warm” or “cool”. So, let’s take a look at some of them. An impressive color way is your invitation to your buyer to enter your site. If your colors are not pleasing to the eye, purchasers will simply skip your site in favor one which looks professional and inviting. If your colors are garish or too strong they will turn off many consumers. Before you decide, may I suggest you browse the top 30 sites for your category and analyze their color choices? Don’t select colors simply because they appeal to you – mimic the professionals? This is an inexpensive and easy solution for selecting a professional and inviting color palette for your site.
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