Website Management
Website Management refers to a person’s or a company’s efforts in maintaining and managing their website. Managing a website can be a complicated task with planning like online strategy, budget, software and system administration, hosting, marketing for online and communication etc. An individual’s website management might be relatively easy for the owner of the website to handle but, with the scale of the website going up and with a big amount of money at stake, complications increase and thus, planning out many things become very essential.
The different planning, roles and responsibilities involved in managing a website for an organization include the following
- Online strategy
- Content strategy
- Development of web content and workflows
- Software and systems administration
- Business development
- Online communication and marketing
- Graphic design for the website
- Data/ information architecture
- Analytics for the website
- Security
- Archiving
- E-commerce
- Accessibility
- Legal
- Training and information ethics
Depending on the infrastructure and the resources available, the goals and requirements of the company or organization, the scale of the website and the way the content would be managed to deliver, the above-mentioned areas could be handled by either single or several staff within the organization. Once could define Website Management Team or WMT as the authorizing body for the website so as to achieve higher goals.
The authorities and responsibilities of the staff managing a website can be grouped based on their roles, which could be strategic or tactical or operational, which can be organized like a cross-functional team handling the website. The staff handling the strategic part of the website articulates a long-vision plan for the website and determines if those goals are being fulfilled. The tactical team’s responsibility include translating the vision of the strategic team into reality as they prioritize projects, specify the designs for the site and look after the placement for the content.
Coming to the content, it is no doubt of high importance for a website to have interesting and fresher content constantly so as to keep the traffic coming in to the website, which is very essential for any business to grow. New and interesting content coming in to the website ensures that it is picked up by search engines as they prefer fresh content, which helps in ensuring that an active website gets as much as traffic possible. However, to upload, modify and manage content online, which could be lot, depending on the scale of the website, the company or the website owners need to have a Content Management System, also abbreviated as CMS in place. A CMS is simply, a system that allows the user or the owner of the website to upload and manage his or her content on the website while providing him with an interface to work on. CMS basically offers 2 important functions –
- Enabling the website owner or the user to create, modify or remove content from his website without having to consult a professional in managing websites or a webmaster
- Delivery of content in the form of updating the website once the content is added or removed.
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